Privacy Policy

Last updated: August 4, 2025

Introduction

At Hydro Works (SA Atlantic Group Pty Ltd), we are committed to protecting your privacy and the security of your personal information. This Privacy Policy outlines how we collect, use, share, and safeguard your data, in accordance with the Protection of Personal Information Act, 2013 (POPIA) and applicable laws.

By using our website or placing an order through guest checkout, you agree to the terms outlined in this Privacy Policy.

Scope of this Policy

This Privacy Policy applies to all visitors, users, and customers who engage with https://www.hydroworks.co.za for horticultural products and related services, including guest-based transactions and delivery arrangements via BobGo and TAC Delivery.

Interpretation and Definitions

• Company — Hydro Works (SA Atlantic Group Pty Ltd), 28 Smartt Road, Goodwood, South Africa.
• Personal Data — Any information relating to an identifiable individual.
• Device — Any smartphone, tablet, computer, or similar technology used to access our services.
• Usage Data — Information collected automatically through your interaction with our website.
• Cookies — Small files placed on your device to enhance and personalize your browsing experience.
• Third-Party Services — External providers used to support our operations, including analytics, advertising, and delivery platforms.

What Personal Data We Collect

We may process the following types of Personal Data:

• Identification & Contact Information: Name, phone number, email, delivery address.
• Business Information (where applicable): Company name, VAT number, registration details.
• Website Usage Data: IP address, browser type, page visits, and session duration.
• Device Information: Operating system, device model, unique identifiers.
• Social Media Data: When interacting via Google, Facebook, or LinkedIn integrations.

Why We Process Your Information

• Fulfill your orders, manage deliveries, and provide horticultural solutions.
• Communicate regarding your order, respond to inquiries, and provide support.
• Improve the functionality, performance, and user experience of our website.
• Conduct marketing and promotions (with consent, where required by law).
• Comply with legal and financial obligations.
• Prevent fraud and enforce our policies.

Use of Third-Party Services

We may share your Personal Data with the following categories of third parties:

• Delivery Providers: Including BobGo (uAfrica) and TAC Delivery, our in-house courier service, to ensure timely and accurate fulfilment of your orders.
• Payment Processors: To facilitate secure transactions.
• Marketing & Analytics Tools: Like Google Analytics and Meta Pixel.
• Legal Authorities: If required to comply with POPIA or court orders.
• With Your Consent: For promotional collaborations or tailored offers.

Data Analytics & Marketing Tools

Google Analytics

We use Google Analytics to track website traffic and behaviour to improve our services.

Collected data may include:

• Anonymized IP address
• Device and browser type
• Pages visited and duration
• Geographic location (approximate)
• Referrals and click paths

To opt out: Use Google’s browser add-on: https://tools.google.com/dlpage/gaoptout

Meta Pixel (Facebook/Instagram Ads)

We use Meta Pixel to understand the effectiveness of our Facebook and Instagram campaigns.

Collected data may include:

• Device and browser type
• On-site actions (e.g. add to cart, purchases)
• Facebook/Instagram user ID (if logged in)

To manage your ad preferences: https://www.facebook.com/about/privacy

Use of Cookies

Our website uses cookies to:

• Track user preferences
• Store session data
• Analyze performance
• Improve marketing relevance

You can manage or disable cookies by adjusting your browser settings or using cookie consent tools on our site.

Legal Basis for Processing

We only process your data:

• With your explicit or implied consent
• To fulfil a contractual obligation
• In compliance with a legal requirement
• For legitimate business interests (e.g. fraud prevention, analytics)

Data Retention

Hydro Works retains Personal Data only as long as necessary to fulfil orders, comply with regulations, resolve disputes, or enforce terms. Data no longer required is securely deleted or anonymized.

Your Rights Under POPIA

• Be informed when your data is collected
• Access your Personal Data upon request
• Correct or update inaccurate information
• Request deletion of data no longer required
• Object to marketing or automated profiling
• Lodge a complaint with the Information Regulator

Security of Your Data

We implement safeguards to protect your data from unauthorized access, loss, or disclosure. While we take security seriously, no digital system is 100% secure.

Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect their data and delete any inadvertently collected information promptly.

Links to Other Websites

We may link to third-party websites. We are not responsible for their privacy practices and recommend reviewing their policies.

Updates to this Privacy Policy

This policy may be updated as needed. Updates will be posted here with the revision date.

Contact Information

Hydro Works – Providing Smart Horticultural Solutions While Respecting Your Right to Privacy.