Privacy Policy

Last updated: June 17, 2025

Introduction

At Hydro Works (SA Atlantic Group Pty Ltd), we are committed to protecting your privacy and the security of your personal information.
This Privacy Policy explains:

How we collect, use, and safeguard your data
Your rights under the Protection of Personal Information Act, 2013 (POPIA)
How you can control and manage your information

We appreciate the trust you place in Hydro Works and are committed to honoring that trust by complying with applicable data protection laws and industry best practices.

Interpretation and Definitions

For the purposes of this Privacy Policy:

✅ Company (Hydro Works) — Hydro Works (SA Atlantic Group Pty Ltd), 28 Smartt Road, Goodwood, South Africa.
✅ Personal Data — Any information relating to an identifiable person.
✅ Website — Hydro Works’ official website, https://www.hydroworks.co.za.
✅ Device — Any phone, computer, or digital device you use to connect to our website.
✅ Usage Data — Information collected automatically when you use our website (such as your IP address, browser, page visits, and duration of visits).
✅ Cookies — Small files placed on your device to help us track usage and provide a tailored experience.
✅ Third-Party Services — Services we may use to aid delivery, communication, or marketing (such as Google, Facebook, or LinkedIn).

Types of Personal Data We Process

We may collect the following types of Personal Data:

➥ Identification and contact information: Name, phone number, email, delivery address.
➥ Business details: Company name, registration number, VAT number.
➥ Website usage data: IP address, browser, pages visited, duration of stay.
➥ Device information: Type of phone or computer, operating system, unique device IDs.
➥ Activity from social media: If you connect or sign in through Google, Facebook, or LinkedIn, we may retrieve your profile information (such as name or email).

Why We Process Your Personal Information

We use your Personal Data for the following purposes:

✅ To provide and maintain our services, including delivery of products and agricultural solutions.
✅ To respond to inquiries and provide customer support.
✅ To administer your account and transactions if you create a Hydro Works account.
✅ To contact you with relevant promotions, news, and service-related messages (with your consent where required by POPIA).
✅ To comply with legal obligations and resolve disputes.
✅ To improve our website, products, and services through data analysis and usage trends.

Disclosure of Your Personal Data

We may share your Personal Data in the following circumstances:

➥ With service providers: To facilitate delivery, payments, or communication.
➥ With affiliates and subsidiaries: To streamline service delivery.
➥ With business partners: To provide promotions or specialized services (with your consent where required).
➥ With legal authorities: If we are required by South Africa’s POPIA or other legislation.
➥ With your consent: We may share your data for a specific purpose if you consent.

Retention of Your Personal Data

Hydro Works will retain your Personal Data only for as long as necessary to:

➥ Provide the services you have requested.
➥ Comply with legal and financial obligations.
➥ Resolve disputes or enforce agreements.

Once your data is no longer required, we will securely dispose of or destroy it.

Your Rights under POPIA

As a data subject under POPIA, you have the following rights:

✅ To be informed: That we are collecting your data and for what purpose.
✅ To access: To view your Personal Data upon reasonable request.
✅ To rectify: To correct inaccuracies in your Personal Data.
✅ To erase: To request deletion when we no longer need your data or if you withdraw consent.
✅ To restrict processing: To temporarily limit the processing of your data.
✅ To object: To processing for direct marketing or other specified purposes.
✅ To submit complaints: To the Information Regulator of South Africa if you believe we are not complying with POPIA.

Use of Analytics and Marketing Tools

Google Analytics

We use Google Analytics to monitor and analyze website traffic and user behaviour to improve your experience on our website.

Google Analytics may collect:

IP address (anonymized where possible)
Device and browser information
Pages visited and time spent
Geographic location (broad-level)
Click paths and referring websites

Google may also use the collected data to contextualize and personalize the ads of its own advertising network.

To opt out of Google Analytics tracking, you can use the Google-provided browser add-on here:
👉 https://tools.google.com/dlpage/gaoptout

Meta Pixel (Facebook Pixel)

We use the Meta Pixel to understand how users interact with our website after viewing our Facebook or Instagram ads. This helps us:

Measure ad performance
Optimize ad delivery
Build audience profiles for targeted advertising

The Meta Pixel collects:

Information about your browser and device
Actions taken on our site (such as page views, add to cart, or purchases)
Your Facebook or Instagram user ID (if logged in)

For more information on Meta’s privacy practices and how to control your ad preferences, visit:
👉 https://www.facebook.com/about/privacy

Your Choices

You may opt out of cookie-based tracking or adjust your cookie preferences via:

Your browser settings (block or delete cookies)
Cookie consent banners (if implemented on our website)
Third-party platforms like Google Ad Settings or Facebook Ad Preferences

Please note that disabling tracking cookies may affect the performance and functionality of the site.

Compliance

Hydro Works uses analytics and marketing tools in compliance with the Protection of Personal Information Act (POPIA) and follows best practices to minimize data collection, ensure secure processing, and provide users with meaningful choices.

Security of Your Personal Data

We implement appropriate technical and organizational measures to safeguard your data against:

➥ Unauthorized access
➥ Loss or theft
➥ Alteration or disclosure

While we strive to use industry best practices, please note that absolute security cannot be guaranteed.

Children’s Privacy

Hydro Works’ services are not directed at children under 13, and we do not knowingly collect Personal Data from children.
If we become aware we have collected information from a minor without consent, we will promptly delete it.

Links to Other Websites

Our website may contain links to third-party sites.
We do not control their content or data practices and advise you to review their Privacy Policy upon entering their platforms.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, operational, or industry developments.
Any modifications will be posted here with a new “Last Updated” date.
We encourage you to review this page regularly to stay informed.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your POPIA rights, please contact:

✅ Information Officer: Hydro Works (SA Atlantic Group Pty Ltd)
✅ Physical address: 28 Smartt Road, Goodwood, South Africa
✅ Email: admin@hydroworks.co.za
✅ Website: https://www.hydroworks.co.za

Hydro Works – Providing Horticultural Solutions while Respecting Your Right to Privacy.